The anatomy of our bodies requires sitting; but do we design seats in the same way? Has our meaning of sitting been colonized by Modern design? And how is the diverse, social-cultural act of sitting itself reflected in this functional commodity?

In observing and analyzing social and cultural differences through chairs from eight cultures in the most populated countries, Sicilian designer Matteo Guarnaccia went on a field research to portray each country, in collaboration with selected local design studios, to situate each cultural context into the form of a chair. This project diversifies the supposedly mundane parts of chair-culture and chair design, to open the conversation of identity, community and a reality divided into a global and local conglomerate expression through chairs.

Matteo Guarnaccia is a Sicilian designer based in Europe. After studying design in Barcelona, ​​he had work experiences in Los Angeles and Madrid. Bouncing around inside an artistic environment he had the opportunity to expand his visions and thoughts in different artistic fields, such as graphic design and music. Numerous travel experiences helped Matteo to have a wider understanding on his surroundings, pushing him to learn from any new input. Believing on the true necessity of problem solving, he uses all different communication tools in order to bring a solution to the problem, that might be small, but eventually make a bigger difference in a wider impact. Matteo is currently applying his creative services, from graphic designs projects to products, only when it is truly needed, while keeping learning and smiling. Matteo is happy to have worked and collaborated with Tate Modern Exchange, CERN, Kvadrat China, Curro Claret, The Institute for PostNatural Studies, The Museum of Modern Art of Rio de Janeiro-Brazil, The National Gallery of Modern Art of Mumbai-India, Archive and Architecture Mexico City- Mexico, the Macan Museum Jakarta-Indonesia, the African Artists Foundation in Lagos- Nigeria and many more..

170x240mm

388 pages

softcover with 2 flaps (8-page cover)