Good design, like good storytelling, brings ideas to life. But do we design professionals know well the narrative mechanisms that make our designs alive? Is it possible that we are already using some of them without knowing it? What other techniques can storytelling tools provide us so that the result of our work points directly to the hearts of its users? This book is precisely a guide to resources and strategies to learn how to apply the techniques of storytelling in the creation of graphics, products, services, and experiences.
When planning the design of a digital application or a data-rich publication, designers are inviting the user to step inside and explore a scenario. Editorial design, branding or attractive and intriguing commercial spaces use communication strategies that guide and accompany the user on a transformative journey. With this book, Ellen Lupton manages to discover these dynamics and the functioning of visual perception from a narrative point of view. Drawing from dozens of tools and concepts explained in a vivid and visual way, it will help any design professional to understand, play and amplify the narrative power of their work.
Act I. Action > Discover the narrative patterns that support stories, such as the narrative arc or the hero's journey, and learn to apply them in the relationship that users establish with products and services.
Act 2. Emotion > Understand the link between design and our feelings and moods. A user's emotional journey can go from irritation to joy and you can accompany that journey.
Act 3. Sensation > Learn about the importance of perception and cognition, key active and transformative processes. Explore stimuli inspired by the principles of Gestalt psychology or the concept of affordance.
Aftermath > Does your project illustrate an action well? Does it include a call to action? Have you developed empathy with potential users? Do you encourage the user to get involved in an active and creative way? We will give you tools to achieve it!
Spain - 24/48 h.
Orders placed before 1:00 p.m. are shipped on the same day and those placed after are shipped within two days. Nevertheless, external factors may sometimes influence delivery. If your order hasn't arrived within 4 days, please contact us.
International - one week
We offer worldwide shipping, barring few exceptions.
The delivery times typically amount to a week. Please be aware that local customs might levy charges on your shipment.
Enjoy free shipping within Barcelona for orders over €30, and across the rest of Spain for orders over €50.
However, if the minimum order value is not met, shipping fees ranging from €6 to €8 will be applied.
Please note that these free shipping offers do not apply to purchases of photographic film.
Should you be unsatisfied with your purchase, you can return the product within the first month. Please note that the cost of return shipping falls under your responsibility.
For in-store returns, we provide a refund in the form of a gift voucher. However, for online purchases, we issue a direct refund given that not being able to physically see the product does have its limitations.
In case of a defective product, we will fully reimburse the cost of the product and the shipping expenses once we receive and inspect the item.
At Chandal, we strive to make your shopping experience unique. We provide a complimentary gift wrapping service along with the option to include a custom note of your preference. All you need to do is indicate your requirements in the 'notes' field when placing your order. We will then transform your purchase into a beautifully packaged gift, ready for delivery, with no extra charges.
☺ WRITE US IF YOU HAVE ANY QUESTIONS ☺
☺ Enjoy a 10% discount by subscribing to our fantastic newsletter! ☺
Tantarantana 16
Borne - Barcelona
+34 933 183 819
chandal@chandal.tv
